Category: Entrepreneurship

BUSINESS DEVELOPMENT

A LOOK INTO A BUSINESSWOMAN’S MIND A businesswoman is bold, resourceful and resilient. We need to overcome several biases over and above the normal challenges of entrepreneurship. A businesswoman needs to work harder and smarter to get ahead. It is not fair but we do this and are even successful. As a businesswoman, it is ….  Read More

HOW TO GROW YOUR BUSINESS

Growing your business is a necessity not only for your business to survive but also for your economic being. It is an exciting task. However, it can be quite intimidating without a plan. When you have a clear focus on what you need to do and how to go about it, you avoid derailing and ….  Read More

ENTREPRENEURIAL MONEY MANAGEMENT 101

As an entrepreneur, you often find yourself wearing different hats from time to time. These responsibilities require you as a businessperson to be constantly involved in your day-to-day operations and in the demands of your business. In one way or another, you will incur additional costs trying to meet the demands, leading to financial strains ….  Read More

CREATE THE BUZZ FOR YOUR BUSINESS

It’s amazing how times have changed and social media has come into our lives to make it easier especially business-wise. Creating the buzz for your business comes in different ways to reach out to customers and once you finally get the hang of it everything flows in. BUZZ MARKETING If you have a slight idea ….  Read More

BUSINESS PLANNING AND MARKETING.

What is your business plan? Do you have one set? Are you in the process of doing one? Well we can tell this for a fact having one is important, and knowing what is, is even more important otherwise, how are you running your business? So let’s get to it. WHAT IS A BUSINESS PLAN? ….  Read More

THE ESSENTIALS OF SELLING AND NEGOTIATING.

Before we go ahead with our article, take a look at this video and listen to him very keenly at what he says. As you read this article keep this in mind as you continue reading, that you are not expensive and that you give yourself permission to make a profit with each and every ….  Read More

DOES YOUR BUSINESS NEED A PARTNERSHIP?

Sometimes we ask ourselves when we are running our business, does our business need a partnership? And is it important to really have a partner in our business? And there are some of us who ask what is a business partnership? Let me explain to you what a business partnership is, it is a shared ….  Read More

BACK TO BUSINESS! JUMPSTART YOUR BUSINESS

COVID 19 pandemic took the world by storm and slowed down the whole world. People were scared to leave their homes and meet each other. The world was paralyzed. Business, in particular, was at an all-time low except for essential services and financial services. More than eight months in and life is slowly getting back ….  Read More

Customer Retention

Once you are all set on your marketing strategy, we move on to customer retention. We want to know the ways on how to retain our customers, how to make them stay and keep them coming back! But remember customer retention is still part of your marketing that helps your business grow. What is Customer ….  Read More

Customer Retention and Marketing Strategies for Business Growth.

Every business owner has to have a marketing strategy as well as a customer retention plan. As an entrepreneur as you start you business, an SME, your business growth depends on your marketing strategy and how well you execute it. Let’s look at the highlights we will discuss on marketing and customer retention strategies: Understanding ….  Read More