THE IMPORTANCE OF PERSONAL BRANDING
Personal branding is the practice of individuals marketing themselves and their careers as brands. It is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization. Effective personal branding will differentiate you from the competition and allow you to build trust. So when …. Read More
TALENT AS A BUSINESS
Many people in Kenya have talents but only a small percentage can make a living from their talent. We have a few successful people in the creative arts, film, sports, art and design to name a few. Why is it so difficult to make a living from your talents? My view is that the mindset …. Read More
BUSINESS DEVELOPMENT
A LOOK INTO A BUSINESSWOMAN’S MIND A businesswoman is bold, resourceful and resilient. We need to overcome several biases over and above the normal challenges of entrepreneurship. A businesswoman needs to work harder and smarter to get ahead. It is not fair but we do this and are even successful. As a businesswoman, it is …. Read More
HOW TO GROW YOUR BUSINESS
Growing your business is a necessity not only for your business to survive but also for your economic being. It is an exciting task. However, it can be quite intimidating without a plan. When you have a clear focus on what you need to do and how to go about it, you avoid derailing and …. Read More
ENTREPRENEURIAL MONEY MANAGEMENT 101
As an entrepreneur, you often find yourself wearing different hats from time to time. These responsibilities require you as a businessperson to be constantly involved in your day-to-day operations and in the demands of your business. In one way or another, you will incur additional costs trying to meet the demands, leading to financial strains …. Read More
CREATE THE BUZZ FOR YOUR BUSINESS
It’s amazing how times have changed and social media has come into our lives to make it easier especially business-wise. Creating the buzz for your business comes in different ways to reach out to customers and once you finally get the hang of it everything flows in. BUZZ MARKETING If you have a slight idea …. Read More
Are we saving enough for Retirement?
In Kenya, the role of a retirement benefits scheme has changed from being a mere employment offering to being a crucial part of helping employees achieve their goal of financial independence. Over the past few years, the retirement benefits sector has grown at an exponential rate, with around K Shs 400 billion in assets in …. Read More
BUSINESS PLANNING AND MARKETING.
What is your business plan? Do you have one set? Are you in the process of doing one? Well we can tell this for a fact having one is important, and knowing what is, is even more important otherwise, how are you running your business? So let’s get to it. WHAT IS A BUSINESS PLAN? …. Read More
THE ESSENTIALS OF SELLING AND NEGOTIATING.
Before we go ahead with our article, take a look at this video and listen to him very keenly at what he says. As you read this article keep this in mind as you continue reading, that you are not expensive and that you give yourself permission to make a profit with each and every …. Read More
DOES YOUR BUSINESS NEED A PARTNERSHIP?
Sometimes we ask ourselves when we are running our business, does our business need a partnership? And is it important to really have a partner in our business? And there are some of us who ask what is a business partnership? Let me explain to you what a business partnership is, it is a shared …. Read More