Personal branding is the practice of individuals marketing themselves and their careers as brands. It is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization.
Effective personal branding will differentiate you from the competition and allow you to build trust. So when it comes to personal branding it’s the unique combination of skills and experiences that make you who you are. It is how you present yourself to the world.
WHAT BUILDS AROUND PERSONAL BRANDING?
- ACTIONS – What have you done in the past that could affect your brand positively or negatively?
- BELIEFS – What is that you believe to be true based on your past experience?
- ABILITIES – What is your skill set?
- VALUES – What is important to you?
These are the questions you have to ask yourself when you are building your personal brand it has to show who you are, as a person and what your intended goal is as well.
YOUR BRAND TELLS YOUR AUDIENCE 3 THINGS!
WHY IS IT IMPORTANT?
- Your personal brand is what you show (and tell) your audience about who you are and how your audience perceives you.
- But why is this important? Why bother building a personal brand? Here are seven important reasons.
- To increase your visibility
- To stay top of mind
- To increase your authority
- To grow your audience
- To increase your relevance
- To build relationships and attract opportunities
- To build your influence
HOW IS IT USED?
How is personal branding used? The diagram below will you understand how it’s used and why.
To get your personal feel brand to feel like you, it has to show who you are. You define who you are, just like the outfits you wear. The outfits you wear tell a person who you are and it makes you feel more confident, looks great, and feel amazing.
CREATING YOUR PERSONAL BRAND
- When creating your personal brand KNOW THE WHY – why do you do what you do?| Why do you do it the way you do it?| Why do you get up in the morning?
- Showcase your authentic self in it
- Be consistent
- Determine who you are as a professional
- Your audience should know exactly what you bring to the table
- Know your value
- What is your worth based on your accomplishments
Always remember your BRAND defines who you are!