It’s amazing how times have changed and social media has come into our lives to make it easier especially business-wise. Creating the buzz for your business comes in different ways to reach out to customers and once you finally get the hang of it everything flows in.
If you have a slight idea of what it is, then you must be thinking about a way of word of mouth, mentioning something about your business to people and the other person passes along the same info.
Well, buzz marketing is capturing the attention of consumers and media to the point where talking about the product, brand, or company becomes entertaining, fascinating, and newsworthy. It is a subset of viral marketing & word of mouth marketing.
So yes you might have been correct when thinking about what it is.
HOW BUZZ MARKETING WORKS
Buzz marketing is different from traditional marketing communication, it involves creating a trigger that is spread out to the masses as it leads to. To understand the meaning of BUZZ, it is a trigger that results in word of mouth marketing, which can be an idea/a phrase/ tag line/ an ad which makes people talk about the brand or its product.
Traditional marketing for those wondering what it is, refers to any type of marketing that isn’t online. This means print, broadcast, direct mail, phone, and outdoor advertising like billboards.
Buzz marketing is the digital forum of marketing and is exactly digital marketing.
WHY IS BUZZ MARKETING EFFECTIVE?
Buzz marketing is generally thought to be the best form of marketing. It was kicked off as social and particular influencer marketing.
Let’s take a look at why its effective.
• Creates Security
• Builds excitement
• Creates FOMO (Fear Of Missing Out)
• Spreads quickly
Some may be wondering is Buzz marketing really important? The answer is YES!
Why? Because it provokes conversation. It creates a great story or big idea that others are willing to share. This happens by – friends, family, neighbour, online community etc.
Reasons being it;
• Focus more on people and less on product
• If your brand or product has a glare of publicity, people have a way in creating the buzz for it.
• To succeed in creating the buzz, you have to focus on marketing communication strategies like, interests and wants, on your target market.
• Use influencer marketing
• Influencers have a lot of followers and using them means a way to benefit from it and it helps to get the attention of their followers.
• Use the scarcity principle
• Not only does this create demand but also creates a buzz for your products. The ways to go about it can be through flash sales, period offers.
• Capitalize on the network effect. This is where a product becomes valuable when more people use it. A lot of people use Whatsapp these days to market their products a good example can be our Mpower Limited Whatapp marketing group where it’s easier to attract more customers as your products get re-shared to other people.
WHAT IS CONTENT MARKETING?
Content marketing is very broad and contains so much. Here we are going to discuss the main points on how to go about it and understand what it is. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.
MARKETING IS IMPOSSIBLE WITHOUT GREAT CONTENT!
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:
•Social media marketing: Content marketing strategy comes before your social media strategy.
• SEO: Search engines reward businesses that publish quality, consistent content.
• PR: Successful PR strategies address issues readers care about, not their business.
•PPC: For PPC to work, you need great content behind it.
•Inbound marketing: Content is key to driving inbound traffic and leads. •Content strategy: Content strategy is part of most content marketing strategies.
CONTENT MARKETING STRATEGY
It’s important to have a content marketing strategy plan.
The strategy is that you need to have your business case, that is, for innovating with content marketing. This gives you a reason for creating content and to know the vision of what your success will be and to know the risks involved.
You need your business plan for this. Your business plan covers your goals, the details of your business model. It also outlines the problems and the opportunities you may come across. You need an audience and content maps. You will need to know the audience and how you can create content according to what they like. The content map is to help you out on what you can deliver to your customers online according to what their needs are.
You will need your brand story. This where now you create your story, how you want to communicate to your customers online. The message you are getting out there has been different from your competitors. You will need to channel your plan. How are you going to get your story out there, what tools are you going to use? the easiest way is to use the social media tools that help you schedule your posts and get your content out there in time. Timing as well is key, as there is a specific time when you should post and when not to post. Finding out a time where you will be able to get your target audience and engage with them is key.
WHAT IS INBOUND MARKETING?
Inbound marketing is a business methodology that attracts customers
by creating valuable content and experiences tailored to them.
Inbound marketing forms connections they are looking for and solve problems they already have.
INBOUND MARKETING STRATEGY
When it comes to marketing, everything has a strategy. With inbound Marketing, everything has been simplified with a simple diagram explaining how you can go about it.
USING THE INBOUND METHODOLOGY IN MARKETING
Now you must be wondering, wait, Marketing has a methodology in it? Well yes and first we need to find out what it really means.
Now that we have that understood we move on to what the inbound methodology consists of. Below is the diagram that shows what the Inbound Methodology does when it comes to marketing.
The strategies to the inbound methodology is found below in the diagram summarized in a very simple way how it tells what you need and what it leads to.
Now that we have covered the marketing side on how we can reach our customers. Let’s say you finally got the customers and now its time to sell to them the products, how will you go about it?
First, you need to understand what is selling. Selling is a process through which the seller identifies how the solutions he offers resolve a buyer’s needs at a given point in time.
Selling is a key part of the product life cycle, as it is how to price a product.
Knowing your consumer is key and finding the right consumer to sell your products to is essential to know. This way you will know how to price your product and sell to the right consumers next we head to the selling process.
THE SELLING PROCESS
The diagram above shows you the steps to follow on how you can go about selling. How you approach your customers determines how the customers will let you continue in your sales pitch. Your presentation and demonstrations have to make the customers interested and into what the product is all about. And very important, how you close determines now whether the customer will go for it or not and when they do, you always have to follow up with them, to get their feedback, which is very important for business.
Have you ever heard of the pillars of selling? There are 4 pillars to What to Sell; Industry, Customer Personas, Product and Competitive Analysis. These pillars support the articulation of the Value Proposition and stand on a firm foundation of case studies and success stories.
The above diagram shows the customers personas and how you can follow the process and get to understand the customer’s needs, desires, urgency and resources they need. Based on what we have discussed in this article we hope that we have helped you learn and understand the different ways of marketing and now you can try the methods written here to help your business grow.